Jaguar Land Rover

Premiere of the new Range Rover Sport

ABOUT | CREDITS

Can you imagine a car premiere without a car? Neither can we, but you know what celebrities are like, they like not to appear at their own events...

The same was true of the new Range Rover Sport. Just when everyone thought it would not honor them with its presence, the awaited guest flowed into the event ON THE BARGE! Participants of the event could admire it from 7th floor - the rooftop of the Sassy Club. The car docked at the riverbank, so people walking along the Motlawa River could also experience the new model.

As part of the premiere, we visited 2 cities: Warsaw and Gdansk. The premiere in Warsaw lasted 4 days, and we finished the entire event with a weekend finale

WHAT ELSE DID WE SURPRISE EVERYONE WITH?

We also created quite a stir on social media, as the event boasted a huge number of publications and shares - almost 1 million on IG alone + TV + press (Vouge, Elle, coverage in "What a Week" TV program).

The project was awarded in the international EVENTEX 2023 competition. How cool is that?

Surprised?

Client: Jaguar Land Rover
Event name: Launch of the new Range Rover Sport
Type of event: Premiere
Number of attendees: 1000
City: Warsaw, Gdansk
Year of realization: 2022